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Minty Ink

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“It’s not only what you say, it’s the uniqueness, style, and authenticity with which you say it.”

Amanda Minty / Founder of Minty Ink

Good writing is as much about the words omitted as those used.

And sometimes not saying anything is the most powerful differentiator of all…

From creative concepts to corporate copywriting, brand positioning to bespoke poetry, we create relatable texts and authentic identities for international wellness and hospitality clients.

Mindful words, meaningful connections

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speciaities

Our Specialities

Concept Development

Hotels – Resorts – Restaurants
Spas – Wellness Centres

Content Creation

Web copy – Magazine articles – Brochures Exhibitions – Blogs – Social Media

Corporate Copywriting

In line with your brand style guide
and target audience

Brand Positioning
(Pre- & Post-Opening)


Your unique story, told your unique way.
Strategy-based copy to launch, scale, and grow.

... and just about anything
else asked of us...


Books – Speeches – Biographies
Award submissions and more

approach
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Our Approach

Our approach is grounded in feelings and emotions, collaboration and creativity.
 

Our expertise extends beyond words to the ideas and concepts that underpin them.

Our role adapts to your needs.

We are happy to keep a low profile and only work with clients whose own operations bring positive benefits to their staff, the environment, and the cultural integrity of their location.

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clients

Our Clients

Current

Recent

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Landaa Giraavaru, Maldives (since 2007)

Kuda Huraa, Maldives (since 2007)

Explorer, Maldives (since 2007)

Private Island at Voavah, Maldives (since 2016)

Seoul (since 2020)

Bahrain (since 2020)

Shenzhen (since 2021)

Kuwait at Burj Alshaya (since 2022)
Astir Palace, Athens (since 2022)

Jimbaran Bay, Bali (2013-16; 2019-20; since 2022)

Sayan, Bali (2013-16; 2019-20; since 2022)

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Safari Lodge, Serengeti

The Nam Hai, Vietnam

Sayan and Jimbaran Bay, Bali

Chiang Mai, Thailand

Kyoto, Japan

Bangkok, Thailand

Whistler, Canada

Beijing, China
Lisbon, Portugal

…Plus Ghost Clients

Since 2007, Minty Ink has helped launch more than 30 spas, hotels and wellness brands and has supported many others.

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testimonials
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A few words from our clients

“In close to 15 years of working with Minty I have not met anyone so able to articulate in a few simple words what needs to be said: creatively, authentically and to the point. I often tell her that she annoys me as she makes it look easy but the reality is she has brought immeasurable value to every concept, positioning, idea, and award submission for our properties in the past 15 years and I hope she will for a long time to come.”

Armando Kraenzlin
Regional Vice President & General Manager
Four Seasons Resorts Maldives

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